When is it compared to other standards make borrowing or inspiration of work more acceptable for everyone. First it makes the research more authentic, secondly and most importantly by giving proper credit to the original author there is very less chance of him raising a complaint of using his work. Finally the benefit is that it has helped you in your own work, the whole point of having it included in the first place. Generally changing the citations words or vocabulary is strictly prohibited. There are plenty of them available from different research papers and other materials which are even available online. So learning how to do it and then mastering it is not that difficult, once you have written it for first few times.